Creating successful videos for your brand requires a lot of planning and preparation. It's important to start with your goal in mind and test and measure all your videos. The content of your videos should be goal-oriented and add value in some way, whether it's creative or informative. There are many types of videos you can create depending on your marketing goals, and once you decide what they are, you can brainstorm and plan your content.
When it comes to video production, the devil is in the details. Take some time to customize the thumbnails if you have the option. People will make decisions based on the thumbnail of your videos (if they don't play automatically). A lot of analysis has been done on thumbnails and, while there is no established way that works best, there are some best practices to consider.
Some videos get more engagement by including text over their thumbnails, and others work better if a still image is used than with cartoons or graphics. Success will vary depending on the platform, the target audience, and the overall inherent quality. It's worth trying out different thumbnails of your content, as these details can have a big impact on your interactions and ROI. Including subtitles in your videos has become an interesting topic of debate when it comes to participation in videos. It's a detail that some brands don't even consider, but captions are important for most people who travel. According to a study conducted by Verizon Media, 80% of consumers are more likely to watch a full video when captions are available.
Video audio is taking a back seat, as 69% of consumers surveyed said that they watch videos with the sound turned off in public spaces. Whatever use you choose, the most important thing to remember is that any good video will show the convergence of a great story, a technically competent production and an aesthetically fluid construction. A high-quality video will make you appear more credible and successful, while poor quality can have an inverse effect on your brand and negatively affect your image. If you don't have the tools for this type of level of production, consider hiring a local video producer who sees and understands your vision and goals. Be sure to familiarize yourself with all the University Relations Division's video requirements, guidelines, and best practices. Whether you chose to buy your own video production equipment or you chose to hire a video production company, producing quality video is a wonderful investment that should offer your brand or organization a great return. Understanding the technical and production requirements will help you better plan the logistics and budget of your video project.
The choice of a recording format will largely depend on what you want and what the video will be used for. Emotional connection is more important than anything else when thinking about the ROI and success of the video. You can recognize the quality of a video instantly by pressing play, and it can often be someone's first impression of your brand or organization. If you are purchasing video creation services, check with Information Technology and Purchasing about ADA compliance. Video production best practices are essential for creating successful videos for any brand or organization. The content should be goal-oriented and add value in some way, whether it's creative or informative.
Customizing thumbnails is also important as people will make decisions based on them. Including subtitles in videos has become an interesting topic of debate when it comes to participation in videos as 80% of consumers are more likely to watch a full video when captions are available. Whatever use you choose, remember that any good video will show the convergence of a great story, a technically competent production and an aesthetically fluid construction. If you don't have the tools for this type of level of production, consider hiring a local video producer.
Understanding the technical and production requirements will help you better plan the logistics and budget of your video project. Video production best practices are essential for creating successful videos for any brand or organization. With these tips in mind, you'll be able to create high-quality videos that will make an impact on viewers.
