Nike is devoted to great athletes and sports, so their advertising campaigns usually focus on the attitude and feeling associated with them, rather than the products themselves. Music is another powerful tool that can be used to add meaning to videos or make them more thrilling. Marketers use videos on social media because 84% of them find video content useful for generating leads. However, it should be consulted after creating an emotional image, not before, or the whole video will be destroyed.
In a nutshell, good quality audio makes your video more accessible, which encourages people to watch it for longer. Your videos should be informative, entertaining, or both to have the best chance of keeping viewers engaged. If the video has a lot of movement, such as moving the screenshots closer and farther or using a multi-camera setup and changing the angle, the audience is more likely to pay attention. Start your video with some kind of “hook”, a provocative question, a recognizable face, or a joke in the video.
Think about the language you use, whether it's a video with voiceover or the use of text slides to highlight the benefits: replace “me” and “we” with words like “you” and “your”. Your audience must first feel an emotional connection to your product or service, and then they must be able to justify it with facts, figures and credentials. Give your audience a task at the end of the video so that they can put into practice what they've learned. You can add a roll of errors to the end of your video, include some identifiable jokes in the script, or combine your video with a fun roll.
One encourages public participation and the other uses techniques to create a video that truly attracts people. In these cases, warning them of the consequences they could face will arouse the right fear in your viewers so that they will keep their attention on your video and on the solution you offer them. This will deepen the bond between you and your viewers and make your videos authentic, which is one of the keys to an engaging video. Here are some of the best practices to follow for videos on three of the most popular social media platforms.
