Getting people to watch your up to date videos is one thing, but making them watch it all the way through is another. To ensure that your videos remain relevant and engaging over time, you need to optimize them for search engines like YouTube. This means using specific keywords and secondary keywords that will help the algorithm understand what your content is about and when to recommend it. You can also use free or affordable video editing tools to make quick and clean edits and add interesting effects, such as transitions, to keep your videos up to date.This will help your videos stand out from the crowd and make them more attractive.
Additionally, you should make sure that your videos are optimized for mobile phones, as this is the most common way of watching videos on social media platforms like TikTok. When it comes to advertising on Instagram, you should create captivating videos in the form of carousels with a full call to action below the ad. You should also turn on captions for all your videos so that people can continue watching them even if they can't have the sound turned on. Finally, you should spend time creating a valuable, SEO-focused video description so that the algorithm clearly understands the intent of your video.
This will help your videos appear more in YouTube searches and be recommended based on what the algorithm thinks viewers are most likely to see next.
