Analytics can be a powerful tool to identify areas for improvement in future videos. It can give you an idea of how well you are at capturing the user's attention and overcoming distraction. However, it is important to understand what a view represents on the platform you are using. On YouTube, a view means that the video was watched for at least 30 seconds, while on Facebook, Instagram or Twitter, a view means that the video was played for 3 seconds.
The number of impressions and the total number of views can be combined to calculate the pace of play. Divide the number of views by the number of impressions and you will get the playback rate. For example, a video with 1000 views and 10,000 impressions would have a 10% playback rate. The length of the view is a great way to see what works.
It shows exactly how long people watched the video and where they left it. If your video is designed to support a strong call to action and viewers leave before you ask the question, that's not good. To improve the length of the view, create content that your ideal customers want to see. To measure the engagement rate as a percentage, divide the video into 100 segments. For each segment, divide the number of people who are still watching by the number of people who started watching it.
If 1000 people have started watching your video and 700 are still watching it after 1 minute, your participation in that segment is 70%.Paid marketing and promotions can help you get more views than your number of subscribers. However, if you don't segment your paid promotions and marketing correctly, the views will lose their value. To make sure that your viewers actually get to the CTA, study the duration of the viewing and identify the main falling points. You can use YouTube Analytics data to track metrics such as views, watch time, estimated revenues, subscribers, etc. The audience funnel helps creators gain crucial information about the audience process from start to finish.
The real-time activity metric allows you to focus on the most recent videos and get information that can help you improve your promotion strategies. Analyzing the length of your video will allow you to get more subscribers. If your videos can't achieve as many subscribers, you can improve them and make them more engaging and relevant. Reviewing your video analytics to see what devices your viewers view your videos on is also important. Taking into account the differences between videos with high and low play times can help you create better content in the future.
