When it comes to assessing the performance of your videos, there are a variety of metrics you can use to demonstrate the return on investment of your video program. From view count to watch times, surveys and geographical critical points, there are many ways to measure the success of your videos. Here's a look at some of the most important metrics you should be tracking.
View Count
: The view count is the total number of people who have watched your video.This is a great metric to track if your goal is visibility, as it shows you the reach of your content. Use this metric as a starting point for evaluating your campaign.
Watch Times
: Watch times are an online video metric that goes beyond the number of people who stop by to see a few seconds of your content; it allows you to see how long people are engaging with your content. This metric can help you understand how engaging your content is and how much value it provides.Surveys: Send a survey to people who have seen the video asking them what they think and if it has provided them with value. This can help you understand how effective your video was in delivering its message and achieving its goals.
Geographical Critical Points
: Observing geographical critical points can allow you to use the metrics in your videos to create more specific content for your audience and can be excellent information for boosting marketing initiatives.Objectives
: When it comes to measuring the success of a business video, before deciding if a video is a success, you need to know what you want each video to do.This will help you determine which metrics are most important for measuring success.
ROI
: Measuring your videos helps you to check if the ROI of the videos is improving or not. If you're seeing an increase in ROI, then you know that your videos are successful. Decision Makers: If the video got only 200 views, but everyone was responsible for decision making in Fortune 500 companies, it could be a big win.Pay attention to who is watching your videos and how they are engaging with them.
